The Psychology of Pricing

ABSTRACT We often view pricing through too narrow a lens… a purely rational approach founded more in accounting than in client behaviour. A better understanding of client emotions and preferences can increase client satisfaction and profits.  I love pricing. It’s so multi-faceted. And there’s always that fabulous moment of truth in quoting / estimating work

How about some New Year’s resolutions?

Make 2017 the year you actively improve the areas you aren’t naturally good at  So we’re all back from the beach and ready to go hard again… which is great. It’s a good time to reprioritise efforts… not just going harder, but identifying areas for personal improvement. For this issue, we’ve considered the major parts

Strategise through your website

Starting this way can powerfully inform the viability of your business model…. The profession currently demonstrates a monumental spread of capabilities in online presence and activity… from the utterly incompetent one page set and forget through to the very active and easy to access (including transactional and assisted transactional) sites. We can say unconditionally that