How will you compete in 2018?

Use the Christmas break to reflect on how your firm really competes, and start off 2018 with some positive improvement plans. This time last year I encouraged readers to think about how they allocate time. This year, I want to talk about competing for business, and how to better understand what matters. A colleague, Mark

The Psychology of Pricing

ABSTRACT We often view pricing through too narrow a lens… a purely rational approach founded more in accounting than in client behaviour. A better understanding of client emotions and preferences can increase client satisfaction and profits.  I love pricing. It’s so multi-faceted. And there’s always that fabulous moment of truth in quoting / estimating work

The new mobility – opportunity and threat

For some 20 years, delegates in the QLS Practice Management Course (PMC) have been asked what is driving them to be owners or co-owners in law firms. And for 20 years two themes have dominated without exception – money and control. In large practices money typically is first, but control (or related concept) a close

Low price vs low cost – the strategic trap

As part of the emerging Newlaw dialogue, there is a groundswell of opinion that low prices and in particular, fixed low prices are the new must haves in law firm competition. But that’s only half the story… Some 30 years ago, Michael Porter’s generic competitive strategies were all the rage. Broadly speaking, you had to

Strategise through your website

Starting this way can powerfully inform the viability of your business model…. The profession currently demonstrates a monumental spread of capabilities in online presence and activity… from the utterly incompetent one page set and forget through to the very active and easy to access (including transactional and assisted transactional) sites. We can say unconditionally that