How will you compete in 2018?

Use the Christmas break to reflect on how your firm really competes, and start off 2018 with some positive improvement plans. This time last year I encouraged readers to think about how they allocate time. This year, I want to talk about competing for business, and how to better understand what matters. A colleague, Mark

How about some New Year’s resolutions?

Make 2017 the year you actively improve the areas you aren’t naturally good at  So we’re all back from the beach and ready to go hard again… which is great. It’s a good time to reprioritise efforts… not just going harder, but identifying areas for personal improvement. For this issue, we’ve considered the major parts

Low price vs low cost – the strategic trap

As part of the emerging Newlaw dialogue, there is a groundswell of opinion that low prices and in particular, fixed low prices are the new must haves in law firm competition. But that’s only half the story… Some 30 years ago, Michael Porter’s generic competitive strategies were all the rage. Broadly speaking, you had to

Strategise through your website

Starting this way can powerfully inform the viability of your business model…. The profession currently demonstrates a monumental spread of capabilities in online presence and activity… from the utterly incompetent one page set and forget through to the very active and easy to access (including transactional and assisted transactional) sites. We can say unconditionally that